Family-owned producer recognises impact of food inflation by absorbing rising costs
Pictured with Valerie Kingston are children Edward Sweetnam,
Éabha Deane and Charlie Salter. Picture: Alison Miles / OSM PHOTO
Glenilen Farm has become the first Irish-owned company to introduce yoghurt pouches to the market. The family-owned West Cork food producer has launched a convenient and multifunctional range of yoghurt pouches for adults and children.
The brand carried out extensive research and found consumers were looking for nutritional yoghurts with multiple benefits. In response, Glenilen Farm developed a dual action range of products combining gut friendly kefir and 15g of protein in each 160g pouch.
Glenilen Farm Kefir Protein is available in strawberry and mango flavours. Its kefir is a fermented, spoonable yoghurt with 14 strains of live cultures. Consumers also have the option of choosing a larger 350g pot which contains 33g of protein.
The kids yoghurt pouches are designed to take the mess out of enjoying yoghurts on the go. They’re packed with gut-friendly cultures and are available in vanilla and strawberry. The new products will be available in supermarkets across the island of Ireland.
Glenilen Farm began in the kitchen of Valerie and Alan Kingston’s home in Drimoleague in 1997. The husband and wife team made use of an abundant supply of milk creating cheesecakes and yoghurts for the local country market. The company now employs over 50 people, producing a wide variety of yoghurts using milk from neighbouring farms.
Valerie Kingston says, “We are really excited about our new kids yoghurt pouches. The pouch means it’s easier to enjoy on the go without the need for a spoon. It has a resealable cap which also helps to cut down on any unnecessary food waste. Our team is constantly looking at ways to innovate using simple, natural ingredients and our new range is backed up by research into what consumers want. We’ve also created pouches for adults and older teenagers, combining protein, an essential part of a healthy diet, with kefir.”
2023 marks the third year in a row in which Glenilen Farm has absorbed a large number of the rising costs facing its business, meaning its own price inflation has remained below 1% in that time.
Valerie Kingston added, “Food inflation is now at 14% which is a huge worry for families. The rising cost of groceries is having such an impact on people that we made a conscious decision not to raise our prices. Instead we have absorbed the increasing commodity costs for the last three years. Many of the key yoghurt brands on the market continue to be imported from outside of Ireland, we hope that consumers will continue to buy local and support jobs.”
The dairy brand is looking forward to taking part in Bord Bia Bloom in Phoenix Park from June 1st to 5th where they will be showcasing their new products and launching the new range to consumers at the event.
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