media release
Discover Enniscrone launches new campaign
Seaside town is a haven for holidaymakers seeking space
“Discover Enniscrone and make it yours” is the title of the dynamic new marketing campaign launched by international soccer, Gaelic football and Aussie Rules star Sarah Rowe, in the Ocean Sands Hotel on Friday 21 August 2020 for the Discover Enniscrone marketing group. Including a series of videos, photography shoots, a brochure and updated website, the campaign highlights this idyllic Wild Atlantic Way holiday destination. The nostalgic holiday memories of many extended families can become reality for many more today as COVID19 constrains travel abroad. Enniscrone is most definitely open for business and well equipped for the visitor’s every need.
Seaside town is a haven for holidaymakers seeking space
“Discover Enniscrone and make it yours” is the title of the dynamic new marketing campaign launched by international soccer, Gaelic football and Aussie Rules star Sarah Rowe, in the Ocean Sands Hotel on Friday 21 August 2020 for the Discover Enniscrone marketing group. Including a series of videos, photography shoots, a brochure and updated website, the campaign highlights this idyllic Wild Atlantic Way holiday destination. The nostalgic holiday memories of many extended families can become reality for many more today as COVID19 constrains travel abroad. Enniscrone is most definitely open for business and well equipped for the visitor’s every need.
Speaking at the launch, Sarah Rowe revealed her strong attachment to the seaside town, saying, “Enniscrone is a paradise for me. It’s a place where people can immediately feel relaxed and leave their cares behind, surrounded by its natural beauty and the glorious beach. I have so many fond memories of holidays and days out there. It will always be a special place to me. I wish Discover Enniscrone every success in their marketing campaign and attracting new people to experience this for themselves.”
With its flagship sandy beach stretching for 5km, space is not an issue in the scenic seaside Sligo town. Add in a championship golf links, historic seaweed baths, surfing, supping, horse riding on the beach, cycling and all sorts of children’s activities, and it’s easy to see why Enniscrone is so beloved of family holiday groups. There really is just so much to do for every age and stage from toddlers right up to grannies and grandads. The range of accommodation is comprehensive, suiting every pocket with hotels, guesthouses, b&bs and campsite. An excellent food offering including award-winning restaurants like Gilroys and The Pilot Bar, and as befits a seaside town, the world’s best gelato from Gelati, completes the package.
The Discover Enniscrone committee chairperson Mary Clarke of the Diamond Coast Hotel commented, “We are very proud of our village here in Enniscrone and to have witnessed the growth of the village and its amenities over the years has been wonderful. Along with the natural resources here in the village we have also become a hub for water-based activities, supping, surfing, kite surfing, kayaking, etc. and the addition of the costal walk has truly enhanced Enniscrone and provides activities for all age groups”.
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Sarah Rowe (centre) with (l-r): Eva Costello (Fáilte Ireland), Mary Clark (Discover Enniscrone), Cllr. Dara Mulvey and Mikee Hamilton (Harbour SUP & Sail). Photo Credit: Steve Rogers
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Traditionally Enniscrone has attracted holidaymakers from Northern Ireland as well as all across the rest of Ireland. Many are loyal to Enniscrone, recalling childhood and teenage memories of the seaside, and bringing their own families back to enjoy the simple things that make holidays perfect. A pristine, sandy beach safe for bathing and perfect for sandcastles never goes out of fashion with children of any age. Clear water and consistent waves make it a paradise for watersports and adventure enthusiasts. Enniscrone is a place to reconnect with family and friends – and also to connect with yourself. It’s an idyllic holiday choice for young and old, friends, families or groups.
The first of Discover Enniscrone’s videos has just gone live on www.discoverenniscrone.com. It highlights three generations of a family, spoilt for choice in Enniscrone as they choose activities to fill their day. Surfing, sandcastles, beach walks, golf (including crazy golf) and Kilcullen’s Edwardian seaweed baths all feature along with some delicious food and drink. There’s no exaggeration needed – Enniscrone really is that perfect for inter-generational holidaymakers. Everything is close at hand in Enniscrone too; just park up the car and leave all your cares behind.
Enniscrone's new marketing campaign is funded by the Department of Community and Rural Development and the Islands and Sligo County Council
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