If Any Beer Can, Franciscan Well Can!

If Any Beer Can, Franciscan Well Can!

Ireland’s favourite craft beer now available in can

During last weekend’s Dingle Food Festival, I called into the craft beer tent, at the back of Geaney's Bar in Main Street, last Saturday afternoon and was immediately at home as the first stall was that of the Franciscan Well. They were showing their new cans, three of my favourite beers all wrapped up and looking good and shiny.

But I delayed testing the cans as they also had the beers on tap and we enjoyed a Rebel Red (by now a veteran, a veteran that has stood the test of time!) and Chieftain IPA. By the way, I noted the Rebel Red was very popular in Dick Mack's pub during the previous evening. The Rebel and the Chieftain are now available in cans along with the Friar Weisse. The cans will be sold in retailers and off-licences across Ireland, with selected bars also stocking the products.

The announcement marks the first time Franciscan Well, which is brewed in Cork, has canned any of its beers and also the first time that Friar Weisse or Chieftain IPA will be available for purchase in off-licenses.

Acknowledging the rising consumer demand for delicious, flavoursome craft beer in a canned format, founder of Franciscan Well, Shane Long, has spear-headed the move which demonstrates the progressive and innovative thinking which has underlined the success of the Cork-based brewery over the past 18 years.

Commenting on the launch, Shanesaid: “This is a very exciting development for Franciscan Well. Taste and quality are among our core beliefs and we always prioritise ways to ensure that these core traits are present in the beer we create. The decision to move to a canned format reflects the growing trend internationally, whereby more and more craft beers are sold in 330ml can format. This is something that has been prevalent in the U.S. and has proven extremely popular. We are confident this will be the case as we roll out craft in a can for beer-lovers here in Ireland, making our award-winning range of beers even more accessible and readily available.”

All brewing and canning will take place at Franciscan Well’s new brewery in Cork City. The brewery opened last year, allowing for operational growth and further expansion for Ireland’s leading craft beer brand, while staying true to Franciscan Well’s proud history and identity as one of Ireland and Cork’s favourite craft beers. The nearby North Mall brew-pub and home of Franciscan Well will be used an innovation centre, while remaining a popular destination for tourists and locals alike.

This decision from the award-winning Cork Brewery is in keeping with internationally recognized best practice for freshness and taste, with cans providing superior product packaging quality and recyclability.

Yes. We can.

The introduction of the Franciscan Well can range also highlights Franciscan Well’s commitment to offering fans a more accessible and convenient means to enjoy the award-winning range in the comfort of their own homes. They protect and preserve the taste of the beer, which is considered a telling feature by the Franciscan Well brewers. They are also lightweight and portable, meaning they are easier for consumers to enjoy in more places and for bars and off licences to display. The new cans also chill quickly and are recyclable.

“We are very excited about this latest innovation for Franciscan Well, coming as it does less than a year after the opening of our new brewery in Cork,” said Shane Long. “Since its introduction, craft beer in a can has proven extremely popular with consumers. It is a very handy, portable way of consuming the beer and one that preserves the taste better than any other. We are delighted to be able to offer consumers the chance to enjoy our award winning beers in an increasingly popular format in the comfort of their own home.”

In addition to the launch of its all new canned beer offering, Franciscan Well has also introduced a newly redesigned brand logo.

Shane continued: “The new logo more clearly reflects the provenance of the brand and its roots in Cork. The new identity and logo retains the strength of the previous logo, while emphasizing that this is very firmly an Irish beer which was established in Cork and which is still brewed there. We believe that the heritage of Franciscan Well is extremely important and it is something we are very proud of.

“The new brand logo positions Franciscan Well as an authentic Craft brewery from Cork, Ireland. The archway is a new devise that has been created to highlight a strong sense of place, that is welcoming and which captures the unrivalled heritage associated with the brewery founding site along with the welcoming aspect of our range of beers.”

*AC Nielsen ROI On-Trade MAT to end August 2016

Post based on press release