Scratch My Pork
Story Of The First Pork Scratchings In Ireland
It’s been a year since I first met the Kiwi Chef Matthew Brownie who lives down in Skibbereen. He was telling me about his new business which is called the No Nonsense Food Company. The company, with the energetic Matthew at the helm, is the engine behind the innovative product range of Pork Scratchings called Scratch My Pork.
I met with him again recently to find out how the new and unique savoury snack for the Irish market was going, as it seems to be everywhere around Cork at the moment.
Matthew explains. “After 5 years of hard work we have got great coverage around Munster with the Dublin market just starting slowly but surely. Sales are increasing and we have a lot of new customers ringing about stocking Scratch My Pork around the country every week”.
“As a lot of people already know, it started back at CIT in 2011. It was Product Development that I fell in love with, along with the combination of studying the Gastronomy of Irish and English food, going back into the history of pork scratchings and bringing something natural to the Irish market and having the ability to bring it into today’s world by modernising it with the latest trends the consumer was looking for.”
“I owe a lot of the success of Scratch My Pork to the amount of research that I did at CIT which gave me the platform to move on. I carried on with more research, including a lot of consumer research which determined for me that there was a market for this type of product in Ireland”.
“Scratch My Pork is Gluten, Dairy and MSG Free with no E Numbers, with low carbohydrates and High in Protein, and is one of the first meat savoury snacks produced for the Irish market.”
“With an experienced business partner and a team in place now we a driving Scratch My Pork forward every day with a new product range coming out soon. Apart from retail and convenience stores, I’m delighted to announce that Scratch My Pork will be stocked at Shannon Airport very shortly. With 1.9 million people passing through the airport each year, this will give Scratch My Pork massive exposure.”
If you would like to get in touch with Matthew you can contact him on the below Links.
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