Irish Beef Takes Centre Stage at ‘Culinary Olympics’

Irish Beef Takes Centre Stage at ‘Culinary Olympics’
Bocuse d’Or 2013, Lyon

Monday, 28th January 2013:  Irish beef has been selected as the key meat ingredient for this year’s Bocuse d’Or, the international culinary competition widely regarded as the ‘Olympics of the Culinary World’. Held every two years, the competition will take place in Lyon, France on Tuesday (29th) and Wednesday (30th) as part of SIRHA, the leading European foodservice trade show, which attracts over 170,000 food buyers and almost 5,000 international chefs. The initiative is designed to further underpin and enhance the image of Irish beef, exports of which last year were valued at €1.9 billion and are set to grow by up to 10 per cent this year.
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