MAJOR AWARD FOR GREEN SAFFRON

Local Food Company Wins Major Bord Bia Award

~ Green Saffron win at Bord Bia’s Food and Drink Industry Awards ~

Tuesday 22^nd November 2011 Arun Kapil (right) of Green Saffron, the spice company based in Midleton, Co. Cork, has won the Entrepreneurial Award at Bord Bia’s Food and Drink Industry Awards 2011, taking place in Trinity College Dublin tonight. In 2007, Arun Kapil set up Green Saffron, a company which specialises in premium, farm-fresh whole spices and blends for use in home and professional kitchens.

Eight Irish companies in all were honoured at the Bord Bia awards ceremony, which attracted over 220 senior representatives from the food and drink industry. The Minister for Agriculture, Food and the Marine, Simon Coveney TD presented the awards. Speaking at the event, Michael Carey, Chairman, Bord Bia said “in spite of all the challenges we face – it is also probably the most exciting time ever to be in our industry. The increase in exports would be impressive at any time but against the backdrop of global economic uncertainty and our own domestic difficulties it is truly remarkable. Equally remarkable are the achievements of the award winners, who have demonstrated success in areas critical to future growth, from innovation and branding to sustainability and entrepreneurship.”

The Food and Drink Industry Awards, held in association with Rabobank, were open to all food and drink products manufactured in Ireland. This year, Bord Bia received a total of 184 award entries across the six categories. The Minister for Agriculture, Food and the Marine, Simon Coveney TD presented the overall category award winners which included: (See Notes to Editor for profiles)

·         Innovation Award  – Natasha’s Living Food for Kale Crunchies, a healthy crisp alternative made from dried locally grown kale

·         Sustainability Award – Country Crest, a family owned business, situated in north County Dublin. As part of its environment philosophy, Country Crest includes a wind turbine, water recycling, and a wildlife pond. The company aims to be energy self-sufficient by 2015.

·         Branding Award – Largo Foods for Tayto, Ireland’s Number 1 crisp and snack brand and Ireland’s 5th largest grocery brand (Nielsen). Over 3 million bags of Tayto are sold in Ireland each week.

·         Entrepreneurial Award – Arun Kapil, Managing Director, Green Saffron.

·         Export Award – Jameson Over one billion glasses of Jameson are consumed around the world each year. Jameson is a global brand with a presence in over 120 markets.

·         Domestic Success Award – Flahavan’s Flahavan’s, one of Ireland’s leading private companies, has been milling quality Irish oats for over six generations.

Kerrygold and Cashel Blue were also honoured with a Special Award in recognition of their co-branding, ‘co-opetition’ initiative in the US market. The Irish Dairy Board, owners of the Kerrygold brand, has recently joined forces with Cashel Blue in a new co-branding and distribution agreement to build brand awareness and market share in the US. Speaking at the event Aidan Cotter, Chief Executive, Bord Bia commented “this is an excellent example of co-opetition as a business strategy and how a large multinational exporter can collaborate with a niche player to develop a mutually beneficial brand offering. Kerrygold has added an artisan product to its portfolio while Cashel Blue is leveraging an established international brand with global distribution channels. It’s a win-win situation and we look forward to working with more companies on this exciting new model to develop our exports further.” Bord Bia is actively supporting the principle of co-opetition, where food companies work together to create synergies resulting in cost savings, improved returns and/or increased market distribution.